This guide lays out the essential design standards that bring NVNM Chain’s brand to life. No matter your role or area of expertise, this guide gives you the tools to shape a clear and consistent brand experience in which every touchpoint reflects the trust and efficiency at the heart of NVNM Chain.
Messaging
How we describe NVNM Chain should not only resonate strongly with our audience—more importantly, it should be communicated consistently. The more unified and consistent our response to what NVNM Chain does, the more trusted we become by our audience.
Messaging
Principles
Keep it simple
Only use: NVNM ChainDo not use: NVNM, Inveniam Chain, nvnm chain, NVNM CHAIN
Capitalization ≠ engagement
In general, follow the Purdue OWL guidelines for using capitals.
Include everyone
Avoid financial and technical jargon and abbreviations. If they are needed, explain in full upon first use.
The eye is a stomach
It can get full. Keep writing short, concise and light.
Messaging
Taglines
Correct
Accountability infrastructure for agentic activity
Avoid
Accountability infrastructure for the agentic economy
Agentic accountability infrastructure
Messaging
Key messages
NVNM Chain is a shared, tamper-proof record that lets one company prove to another exactly what data it had, and when, without ever showing the data itself.
NVNM Chain is bidding to be the common standard for how companies prove the data they hand each other is genuine. Private-market deals first, then any place one party has to trust another party's data.
As companies hand more work to AI, NVNM Chain is the neutral ledger that records what each system was given and what it produced, so the other side can verify it instead of taking it on faith.
Logo
NVNM Chain is a business unit created by its parent company Inveniam. The wave mark is derived from Inveniam’s logo, linking NVNM Chain directly to the Inveniam family.
Logo
Versions
Never use the mark by itself, unless for very restricted areas, and always in context of an NVNM Chain branded environment i.e. favicon for marketing website or avatar for social media profile.
We us our partner line ‘Part of Inveniam’ as much as we can. We omit it if legibility becomes an issue.
mark
secondary
Logo
Color
There is a choice of 2: primary (white) or secondary (black with a blue glow).
As NVNM Chain is a dark brand, we prefer to use the white version as much as possible.
Overall, contrast is key when deciding on logo color use: logos must stand out against the backdrop.
Logo
Partnerships
Ideally, we’d only use the white version of our logo and the partner’s logo when visualizing a partnership.
If the partner’s branding demands a full colour logo, we use our logo in secondary color.
Size-wise, both logos should appear the same size optically.
Logo
Incorrect Usage
To ensure we build the best relationship with our audiences, consistency is key. Not only in what we say, but also how we present ourselves visually. Simply follow the guidelines and you can’t go wrong.
🚫 Don’t use multiple colors
🚫 Don’t stack elements
🚫 Don’t use framing
🚫 Don’t distort/add effects
Color
NVNM Chain’s color palette reflects the interconnected undercurrents that ensure data flows in the right direction at the right pace. Primary blue is derived from the parent company brand palette. The Inveniam brand is bright and light, whereas NVNM Chain sits deeper and is therefore darker in color.
Logo
Palette
Shades of primary blue enables us to create layered imagery, representing streams and flows.
Primary Blue
#0055ff
Black
#000000
Light Blue
#5f94ff
Navy
#001a50
Typography
Typography
Primary typeface
Geist embodies the design principles of simplicity, minimalism, and speed, drawing inspiration from the renowned Swiss design movement. With precision, clarity, and functionality at its core, Geist enhances the visual experience of developers and designers alike.
Typography
Fallback font
In some cases, we can not use our primary typeface. For example, collaborative workfiles will not show our primary typeface, unless all parties have that font installed. In those cases it is best to revert to a fallback font. For Inveniam, that would be Arial.
Imagery
Inveniam is the parent company which houses several different sub brands. The visual branding of these sub brands is always linked to the parent brand through the use of the framed mark, as well as the parent line underneath.
Imagery
Featured imagery
NVNM Chain’s brand images are AI-generated representations of digital sculptures. To create new images, we use these example images plus this prompt: Simple 3D object representing [...], floating mid-air against a black background. The object is white and the texture is smooth.
Imagery
Backdrops
The backdrops should always represent digital activity, streams or flows. We apply a layer of our primary blue on top to ensure it has the right hue of blue.
In use
